Feature Detail

IDENTITY

FINDA

  • identity
  • web design

FINDA is the professional booking platform and community for models. The brand have coined the term ‘Modelpreneurs’; models that are entrepreneurial, experienced individuals who own their career by working directly with clients, negotiating their own rates and using social media and tech innovations to efficiently and smartly represent themselves.

FINDA’s desktop app streamlines the model discovery and booking process, making it quicker than ever before to find and book talent for e-commerce, runway, social media or advertising campaign – all at just 10% commission. They then apply the same modest commission to the talent, enabling a fairer exchange and higher earning potential for the models.

Frequently sourcing and booking models on behalf of our clients, we were well placed to understand and deliver an identity that communicated the brand’s strategic objectives.

We created a distinctive logotype that feels timeless, bold and confident. A reductive ‘N’ suggests balance and equality and adds a dynamic visual anchor that can also be used to contain ‘content’, both static and video.

It was also important that the logotype convey an element of neutrality, equally representing both the model and commissioning agent.

Our brand identity was then applied to the interface across desktop and mobile devices by our UI team led by Jay Flaxman.

In association with StarWorks Group.