Feature Detail


Patty & Bun® – Creating a Cult Brand

  • identity
  • communications
  • strategy
  • packaging

Before the resurgence of burger bars across the country reached saturation, Joe Grossmann, effervescent proprietor of Patty & Bun, had run a series of highly acclaimed and over subscribed ‘pop-ups’, taking over vacant spaces, festival and event pitches. This activity culminated in the first bricks and mortar restaurant opening on James St, Mayfair.

Being a start-up without the benefit of outside investment, the identity, collateral and restaurant environment had to be delivered against an incredibly tight budget.

Working closely with Joe from day one we nurtured his ambition and helped guide the brand through early experimental development.

We created a fresh new identity, from logo and logotype to colour palette, typography, menus, napkins, labels and styled the thirty cover burger bar right down to the venue’s playlist, even naming a couple of the products. The new brand cleverly interlinks the ‘P&B’ letterforms to create a friendly and tasty looking brand symbol. The neat circular graphic device serves a myriad of applications that include social media avatars, menu’s and packaging, all produced in an intentionally ‘lo-fi’ way that aids the communication of the craft element of the product. We used a series of stamps, dies, stencils and even a branding iron.

The website was conceived to communicate all of the brand values extolled by the identity, it’s a fresh and dynamic experience that showcases mouth-watering products so that they literally leap off the screen.

Patty & Bun opened to rave revues from customers and press. The hugely successful brand now has twelve stores across the capital including the prestigious White City/Television Centre development in West London. The brand is expanding to introduce a unique range of sauces that will be available via the brands own website as well as the Waitrose supermarket chain.

The brand continues to endure and inspire, featured in the top 10 ‘logos designed to perfection’ by ManyPixels.