Strategy and design of a Web App, Merchandise and Advertising for this ground-breaking Ibiza venue. As a rebellion to the superstar DJ culture that effectively held venues to ransom, we took it ‘underground’ again.
Our idea was a ‘Colony’ that enabled patrons to unlock VIP status, preferential prices and promotions through the purchase of tickets and associated merchandise. An interactive global map would show the colonies growth at Ushuaia venues around the world. In association with Upfront Promotions.