The way we all do business has shifted. Brands that are able to pivot to meet their audience’s needs as they navigate these uncertain times, are the ones that will build tomorrow’s foundations. Since 2020, we’ve worked with our clients, their customers and stakeholders to better understand how brands across a wide range of sectors can not only stay relevant today but also know with confidence what moves to make next. Through our partners at Mintel, we can access an unrivaled global market intelligence network. We’re conducting online seminars for prospective clients – one hour sessions that provide vital insights for start-ups and established brands alike… Book now.
A selection of work from our 25 year history, across a broad spectrum of sectors and industries.
Over our 25+ year history, we’ve made a name for ourselves as a studio that can make the difference between a brand that becomes part of the fabric of our culture and those that simply fade away. This is because we have always treated design as a strategic tool. We bring discipline to design with an approach that is systematic, logical and objective. Our work includes: Brand Strategy, Brand Identity, Name Generation, Advertising & Marketing Campaigns, Web & Digital Design, Art Direction and Packaging.
We help brands determine what to make and do, why it’s worth doing and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy. The studio collaborates with some of the industry’s leading creatives and thinkers of contemporary culture.
The studio was founded by Jay Flaxman, a creative with a rich and varied brand pedigree. Jay is passionate about delivering hard-working, strategic design, and is a seasoned practitioner in creating holistic brand experiences that frame a message or entity and are ruthlessly consistent from every angle.
For over twenty five years Jay has immersed himself in the varied cultures of the brands he’s asked to collaborate with, enjoying the opportunity to help shape both verbal and visual language, often being invited to contribute at the earliest stages of brand or product development. He has demonstrated to some of world’s biggest corporations that good design is good business and has been instrumental in the reinvention and contemporisation of brands from L.K.Bennett to Bentley Motors as well as creating highly successful and much loved brands in the food and beverage sector. He is currently Creative Director of Michelin Star Chef Tommy Banks’ group of restaurants and fine-dining on-demand brands, as well as Brand Strategy and Creative Director for Abacus Marketing.
Jay is often retained to act as Brand Guardian or Chief Marketing Officer and sits on the board of several client organisations as well as holding stakes in a select number of brands that he has been responsible for creating or reinventing – further evidence of his commitment to the studio’s output.
One of the most diverse portfolios in the industry underscores the studios ability to craft a universally understood brand language within a wide variety of contexts.
Radical Candour® Roundtable Workshops
On the last Friday of every month, Jay hosts roundtable workshops for potential new clients – recognition that early expertise and advice can often unlock new ideas, challenge conventional thinking and set brand owners on the right course ahead of investment. These one hour sessions are available to both start-ups and established businesses. Our current focus is advising brands on how best to communicate and stay relevant to their audience in an ever-changing landscape. To take part, please email the studio.