Anyone who wants a better understanding of the full spectrum of the branding process would be hard pushed to find a better teacher than Michael Johnson. Michael holds a day long Masterclass aimed at demystifying branding for those creating new brands.
02 August. 09:30 – 17:30
D&AD Studio, 96 Hanbury Street, London, E1 5JL
The term 'Cold-Pressed juice' is now ubiquitous, but only seven years ago two young entrepreneurs approached us to create this new category for the London health and lifestyle market. Our work began with verbal identity, creating the name – simply PRESS. It wasn't long before other brands followed suit...
A selection of work from our 20 year history, across a broad spectrum of sectors and industries.
Jay Flaxman Studio is an independent design and communications strategy consultancy. The studio collaborates with some of the industry’s leading creatives and thinkers of contemporary culture. We bring discipline to design with an approach that is systematic, logical and objective. Our work includes: Brand Identity, Brand Strategy, Name Generation, Campaigns, Web & Digital Design, Art Direction and Packaging.
We see design as a strategic tool. We help brands determine what to make and do, why it’s worth doing and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy.
The studio was founded by Jay Flaxman, a creative with a rich and varied design pedigree. Jay is passionate about delivering hard-working, strategic design, and is a seasoned practitioner in creating holistic brand experiences that frame a message or entity and are ruthlessly consistent from every angle. Immersing himself in the varied cultures of the brands he’s asked to collaborate with, Jay enjoys the opportunity to help shape both verbal and visual language, often being invited to contribute at the earliest stages of brand or product development.
During his time at Kingston University, Jay’s early work was Influenced by his contemporaries; Peter Saville, Neville Brody, and Michael Bierut, designers responsible for defining the visual culture of the 1980’s and 90’s. His sensibilities also embraced the work of luminaries such as Paul Rand, Josef Müller-Brockmann and Alan Fletcher.
Early work for the fashion and music industry went against the grain of the over-saturated ‘grunge’ approach to design that was prevalent in the early 90’s. Instead Jay’s style owed more to the clean, stripped down aesthetic of the European school of design and communication, paring down copy and breathing white space into his work.
It was Jonathan Kilpatrick of The Kilpatrick Agency that first took a chance on the 19 year old, commissioning him to lead the graphic approach to the product development of a game-changing line for major American corporation, Mobil Oil.
In 1999 Jay was invited to lead a twenty member strong design department of disruptive US Telecommunications brand Euphony in the UK. This two year long position saw him deliver campaigns for the company’s landline, mobile and internet provisions, the latter at a time when new services were pioneers of the World Wide Web.
Today Jay’s entrepreneurial approach to branding fuels his pursuit of new creative partnerships. One of the most diverse portfolios in the industry underscores his ability to craft a universally understood brand language within a wide variety of contexts. In 2001 he formed renowned agency Spring & Mercer. The agency would have two incarnations over its 13 year history; expanding to include interior architecture and interiors in 2010, a response to the demand for a holistic design language beyond branding.
His work has spanned the automotive, entertainment, technology, fashion, beauty, food and beverage and luxury retail industries. He has helped convince some of world’s biggest corporations that good design was good business and has been instrumental in the reinvention of brands from L.K.Bennett to Bentley Motors.
In 2013, Jay divested the design arm of Spring & Mercer to form RAND for 5 years until the studio would finally carry his name. Jay acts as Brand Guardian and sits on the board of several client organisations as a Non-Executive Director as well as holding stakes in a select number of brands that he has been responsible for creating or reinventing, further evidence of his commitment to the studio’s output.
On the last Friday of every month, Jay hosts roundtable workshops for potential new clients – recognition that early expertise and advice can often unlock new ideas, challenge conventional thinking and set brand owners on the right course ahead of investment. These one hour sessions are available to both start-ups and established businesses. To take part please email the studio.