The way we all do business has shifted. Brands that are able to pivot to meet their audience’s needs as they navigate these uncertain times, are the ones that will build tomorrow’s foundations. Throughout 2020, we worked with our clients, their customers and stakeholders to better understand how brands across a wide range of sectors can not only stay relevant today but also know with confidence what moves to make next. We’re conducting online seminars for prospective clients – one hour sessions that provide vital insights for start-ups and established brands alike…
A selection of work from our 20 year history, across a broad spectrum of sectors and industries.
Jay Flaxman Studio is an independent design and communications strategy consultancy. The studio collaborates with some of the industry’s leading creatives and thinkers of contemporary culture.
We bring discipline to design with an approach that is systematic, logical and objective. Our work includes: Brand Identity, Brand Strategy, Name Generation, Campaigns, Web & Digital Design, Art Direction and Packaging.
We see design as a strategic tool. The background work is crucial. Only by uncovering insights, understanding the organisation, its past, its competitors, the industry, its ambitions and its audiences, can you begin to create solutions. It’s because of this homework – leading to a concise and exact definition of the problem – that a clever, elegant solution becomes possible. We help brands determine what to make and do, why it’s worth doing and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy.
The studio was founded by Jay Flaxman, a creative with a rich and varied design pedigree. Jay is passionate about delivering hard-working, strategic design, and is a seasoned practitioner in creating holistic brand experiences that frame a message or entity and are ruthlessly consistent from every angle.
Immersing himself in the varied cultures of the brands he’s asked to collaborate with, Jay enjoys the opportunity to help shape both verbal and visual language, often being invited to contribute at the earliest stages of brand or product development.
Jay’s early work was Influenced by his contemporaries; Peter Saville, Neville Brody, and Michael Bierut, designers responsible for defining the visual culture of the 1980’s and 90’s. His sensibilities also embraced the work of luminaries such as Paul Rand, Josef Müller-Brockmann and Alan Fletcher.
Early work for the fashion and music industry went against the grain of the over-saturated ‘grunge’ approach to design that was prevalent in the early 90’s. Instead Jay’s style owed more to the clean, stripped down aesthetic of the European school of design and communication, paring down copy and breathing white space into his work.
It was Jonathan Kilpatrick of The Kilpatrick Agency that first took a chance on the young designer, commissioning him to lead the graphic approach to the product development of a game-changing line for blue-chip American corporation, Mobil Oil.
In 1999 Jay was invited to lead a twenty member strong design department of disruptive US Telecommunications brand Euphony in the UK. This two year long position saw him deliver campaigns for the company’s landline, mobile and internet provisions, the latter at a time when new brands were pioneers of the World Wide Web.
Today Jay’s entrepreneurial approach to branding fuels his pursuit of new creative partnerships. One of the most diverse portfolios in the industry underscores his ability to craft a universally understood brand language within a wide variety of contexts. In 2001 he formed renowned agency Spring & Mercer. The agency would have two incarnations over its 13 year history; expanding to include interior architecture and interiors in 2010, headed up by now reknowned designer, Sophie Ashby, as a response to the demand for a holistic design language beyond branding.
Jay’s work has spanned the automotive, entertainment, technology, fashion, beauty, food and beverage and luxury retail industries. He has demonstrated to some of world’s biggest corporations that good design is good business and has been instrumental in the reinvention of brands from L.K.Bennett to Bentley Motors. In 2010 Jay created two of London’s most loved and respected food and beverage brands, Patty & Bun and PRESS Cold-Pressed Juice.
Jay is often retained to act as Brand Guardian and sits on the board of several client organisations as a Non-Executive Director as well as holding stakes in a select number of brands that he has been responsible for creating or reinventing – further evidence of his commitment to the studio’s output.
Jay is also represented by Major Players in London.
On the last Friday of every month, Jay hosts roundtable workshops for potential new clients – recognition that early expertise and advice can often unlock new ideas, challenge conventional thinking and set brand owners on the right course ahead of investment. These one hour sessions are available to both start-ups and established businesses. Our current focus is advising brands on how best to communicate and stay relevant to their audience in a Post-Covid landscape. To take part, please email the studio.