In Development


Saint Gobain Formula

Formulate/Together/Brighter/Futures. Through strategic design and art direction across the Uk, France and Germany, we’re helping this €40bn multinational manufacturer of construction and high-performance materials communicate it’s clear and meaningful purpose.

Art Direction

TLC – The Lovely Clinic

In an unregulated industry, TLC is on a mission to be the most trusted non-surgical aesthetic ‘tweakment’ clinic operating in the UK today. Brand Strategy, Photography and film art direction and web design.


BOMBSHELL – A Very British Rebrand

Dedicated to enhancing, supporting and sculpting confidence, one woman, one garment and one occasion at a time. We’re revitalising this established and much loved womenswear label – creating a revised strategy and evolving the brand identity across all channels.

Jay Flaxman Studio was great to work with as a full-service design firm.
They went beyond for our finance brand. Truly a pleasure to work with.

Tony Eisenberg – Atlantic Coastal Acquisition Corporation – New York

Outstanding experience with Jay and the team! Their professionalism and dedication surpassed our expectations. Their highly skilled and creative team guided us throughout the entire process, from conceptualisation to the final implementation. Great attention to detail and prompt responses to our queries, resulting in a bespoke, functional, and visually appealing website that perfectly embodies our identity.

Isabel Luque – Lotus, Travel PR & Representation Agency – London

I have to say that the quality of work that is delivered by Jay and his team is exceptional. Strategic and creative in equal measure. Great at brand strategy and visual identity. Well thought out marketing campaigns with a creative cleverness that just make you smile. Could not recommend more highly. Also very ethical, professional and personable too.

Stephen Taylor-Brown – Abacus Marketing – London

Jay’s natural entrepreneurial energy, visionary approach and deep understanding of brands & people led to delivering brand communications and campaigns that fundamentally changed a key aspect of our business.

Inge Smidts – Cable & Wireless, Special Projects

We worked with Jay Flaxman on an international project for Canon. He had the enormous task of defining the visual direction for three separate video campaign assets as well as directing mulitple sets simultaneously. I would definitely recommend him for both his creative vision and marketing know-how for campaigns across any visual medium.

Phillip White – MWS Media

We embarked on a full rebrand that tied together strategic recommendations, brand identity and packaging, as well as a visual direction for our digital communications. Jay and his team's commitment, expertise and attention detail have made for a very productive, efficient and invaluable experience.

Tommy Banks – Michelin Star Chef – The Black Swan, Roots – York




Mahabis brings innovative comfort to a range of hand-made slippers, sandals and all-day footwear. We helped them to expand their brand identity, providing guidelines across branding, imagery, colour palette and typography.

Web Design

Punkt. MC02 – The Smarter Phone

Tech intentionally. A new kind of smart phone that works for you, rather than you being the product. We were commissioned to design and build the online digital experience.


Bombshell – A very British rebrand

Bombshell is size-inclusive online fashion retailer offering high-quality, luxury designer occasion wear in UK,
sizes 8 to 22. The brand is leading the charge in delivering confidence whilst dispelling the myths around ‘unconventional size/shape’, chic fashion.


Go Box – Free Your Space, Free Your Mind

Everyone needs a little space sometimes. Go Box is a self-storage facility in the Nice area of the South of France. We embarked on the full spectrum of brand creation - research and brand strategy, naming, visual identity, website design, storefront design and marketing collateral.


Some Moments Deserve a Canon®

Life is full of special life moments – big and small. Whatever yours are – and wherever they might be – make sure you are ready to capture them in all their glory.

Art Direction

The Lovely Clinic

Dr. Sarah Tonks, the founder of TLC, is one of Britain’s leading medical aesthetics practitioners – sought-after for her skill, subtlety, and a finger constantly on the pulse of new developments in medicine, beauty and 360° wellbeing. We helped bring her unique angle to life.


Made in Oldstead rebrand

Jay Flaxman Studio designed a new brand identity for Made in Oldstead, the premium home-dining on demand brand from Michelin Starred Chef Tommy Banks.


Little Wonder Club®

Founded by a Canadian-born entrepreneur with Ugandan heritage, Little Wonder Club is a brand that genuinely puts something back whilst bringing joy to children and parents.


AbbVie® – Here, Now

An emotive campaign film series highlighting the power of now for the American pharmaceutical research and development brand.

Brand Identity

Nicola Jane – Every Body Tells a Story

We are proud to have created a new brand strategy and revised visual identity for this vital and much-loved post-mastectomy bra and swimwear brand.


Arcade Pictures Identity

A new brand identity for the film and television production company founded by producer Dominic Norris and actors Saoirse Ronan and Jack Lowden.


PRESS – Creating a cult brand

Internationally known and sought out, PRESS has become a ritual for busy health conscious individuals, delivering just the right balance of naturally extracted fruit and vegetable juices...


W Communications

Jay Flaxman Studio developed a completely bespoke website refresh for W that communicates the services, energy and creativity the agency delivers for its clients as it earns them attention.


Brand Update for Award-Winning Patisserie

We delivered a thorough brand strategy component and refreshed the visual identity of this award-winning bakery to imbue the brand with a link back to it's Belgian heritage and champion artisan founder Rik De Baere.


NARGIS Magazine – Editorial Design for Azerbaijan Publication

The magazine caused a nationwide sensation on its launch in 2012 and quickly became the most culturally relevant and inspirational magazine of its generation.



Building a playful brand with a big mission, we created a full identity suite, web and membership platform for this online health application.


Lamborghini® – Huracan

Most test drives result in purchase. We scripted and directed a Virtual Reality 360 film that would get the audience as close to the actual driving experience as possible...


Canon® – Megatank

Printer reliability is a key concern for buyers because a reliable device means both less downtime and increased productivity. We created a 'winners podium' concept but with a modern visual interpretation.


flaim Messenger

Sharing is Rewarding. flaim is an exciting new instant messenger app that encourages its users to communicate the full gamut of media within its revolutionary platform. In doing so, the user can earn rewards, both financial and eventually through the apps retail partners...


Canon® EOS R – Join Generation R

A new generation of storytellers are breaking new ground, Canon's EOS R is their weapon of choice. We've created the brand's latest campaign, one that puts the power in the hands of the audience and asks them to Join Generation R...


MSS Suspension

MSS creates game-changing suspension solutions for the driver who demands the ultimate control of their driving experience. We collaborated with MSS on a new brand identity and strategy that draws on the company’s incredible heritage to position it for the future.



We've recently completed the brand identity for industry changing start-up, FINDA. With Instagram providing a direct channel to commissioning editors, a disruption to the traditional 'Model/Agency' norm is well past due. FINDA wants to put the models back in control of their own careers...


Jason Atherton – Group Website Redesign

Michelin Starred Chef Jason Atherton, wanted a series of websites that function as well as his kitchens. We undertook a complete overhaul of the restaurant group websites to showcase new imagery, add functionality, a provide a better user experience across desktop and mobile...


SØRENSEN® Clothing

The relentless hype and hard sell involved in the fashion industry means there’s been a slow deterioration of confidence in people’s ability to identify their own sense of style, their own personal uniform as it were. SØRENSEN redresses the balance...


– Identity for luxury pâtisserie

Pâtissiers are the new rock stars of the food industry. FEYA strives to become the choice for those that want to add taste, colour and a little indulgence to their daily lives.


Patty & Bun® – Creating a Cult Brand

Patty & Bun opened to rave revues from customers and press. The hugely successful brand now has seven stores across the capital including the prestigious White City/Television Centre development in West London, discover how we created the brand...


KLVN – This is Not a Golf Bag

Innovation is changing the face of the sports industry. The Golf industry is no exception. It is the change in equipment that is most striking. But what about the hitherto forgotten golf bag? KLVN wants to change the game, quite literally...


Verney/Carron – Health Practice

Verney-Carron Health Practice offers a unique and innovative approach to healing. We created a clean and calm aesthetic that communicates this highly skilled practice...


Mobil Oil – Blue/Silver Grease

In the early 1990’s mountain biking moved from a little-known sport to a mainstream activity. We helped Mobil Oil engage an entirely new audience...


Jinn – Your Wishes, Delivered

‘Anything, from Anywhere, at Anytime’. We were approached to write, produce and direct a thirty second commercial that would be shot on location in Los Angeles...


Brimsdown Primary School – Identity

Teachers are fighting a constant battle to produce results as well as well rounded individuals, reaffirming the ambitions of the school and it’s values is key to this end, clearly communicating these was a large part of our undertaking of creating an entirely new identity and environment.


L.K. Bennett – Rebrand

L.K.Bennett chose Jay Flaxman to create a brand monogram to drive the company into it's next stage of growth. The brief was to design an emblem that would aid the brand's move toward a younger demographic whilst retaining their existing customers...


Native Land – Brand Guardianship

Native Land is a prestigious London based property developer whose pursuit of excellence has distinguished them from their competition for the past 18 years. Since creating their identity in 2006, we've continued to manage their corporate visual assets as well as create development branding, website, collateral and event graphics...


Bentley Motors/GQ

As one of the most prestigious and well respected automotive marques in history. Discover how our work for the brand helped not only leverage it’s distinctly British heritage but also ensure it’s relevance to an ever-changing demographic...


Wirefund – Online Business Loan Company

The UK is home to over 5million small businesses, they represent half of British jobs and 33% of private sector turnover. Borrowing to improve cash flow can sometimes be a challenge for start-ups and established businesses alike. Find out how we helped Wirefund reach our 'nation of shopkeepers'...


POLYNA – Arctic Art Pop.

We were instrumental in creating a world first; an alternative pop artist – from Siberia. Working alongside industry heavyweights Jonas Quant (Hurts, No Doubt), multiple Grammy winning engineer Phil Tan and Dan Grech (Rihanna, Calvin Harris, Lana Del Rey and Radiohead).


Great Marlborough Estates

Jay Flaxman Studio has created a promotional video package for Great Marlborough Estates, the London based residential development company. The piece acts as a leave-piece intended to replace their existing printed collateral and comes in a clever, business card-sized presentation...


SMART – Show Your True Colours

Not just a car that was smaller and more suitable for our crowded cities, but a car that was as unique as the person driving it, more economical and with less impact on the environment, something that at that time was a niche in the marketplace...


YARAT – The Voice of Contemporary Art for Baku

YARAT is a not-for-profit organisation dedicated to nurturing an understanding of contemporary art and creating a hub for artistic practice, research and thinking in the Caucasus, Central Asia and the surrounding region.


Supergrass – Life On Other Planets

The bands fourth studio album, 2002's Life on Other Planets is a 40-minute tour of 70s British rock and a summary of Supergrass' own career, merging all of the band's many mutations into one decisive sound.


Brand Strategy

Insight -
It's business, but not as usual...

The way we all do business has shifted. Brands that are able to pivot to meet their audience’s needs as they navigate these uncertain times, are the ones that will build tomorrow’s foundations. Since 2020, we’ve worked with our clients, their customers and stakeholders to better understand how brands across a wide range of sectors can not only stay relevant today but also know with confidence what moves to make next. Through our partners at Mintel, we can access an unrivaled global market intelligence network. We’re conducting online seminars for prospective clients – one hour sessions that provide vital insights for start-ups and established brands alike… Book now.





Canon EOS R – Lens Technology

With the EOS R System you can take advantage of not only the revolutionary new RF lenses but every other Canon lens in your existing kit…


Video Showreel

A selection of commercial films we’ve made over the past couple of years for the likes of Bentley, L.K.Bennett, KLVN Golf, Jinn and Lamborghini…


Natalie Duncan – Black & White

Taken from the British Neo-Soul singer Natalie Duncan’s EP ‘Black & White’. This single features instrumentation with a haunting and soulful vocal. Special effect by Tom Geraedts who recently created visuals for Beyoncé’s Renaissance Tour 2023.


KLVN – Changing the Game

KLVN re-imagined the golf bag to revolutionise the way the game is played. A bag that separates allows the player to make better decisions, save time and energy, meaning greater focus on the next shot. Director: Jay Flaxman. DoP: David Myrick


Bentley Motors – The New Luxury

Our second film for Bentley follows a couple in their beautiful V8S as they enjoy a day out experiencing some of London’s hidden gems and one or two old favourites.Contributors included Stella McCartney, Victoria Beckham, Rake, Asprey, The Westbury and NEO Bankside. Director: Jay Flaxman


JINN – Your Wishes, Delivered

Shot on location in Los Angeles, ‘Run!’ shows a group of friends trying to get to a rooftop party against all odds. The Jinn App saves the day – each guest has ordered ahead – the Jinn Genie’s arrive with food, drink and few extra surprises… Director: Jay Flaxman. DoP: Eduardo Mayen


L.K.BENNETT – Creating a New Brand

Telling the story behind our work for the British fashion brand, featuring Rosamind Pike and Mariano Vivanco.


Explore NEO Bankside

NEO Bankside is the award-winning mixed-use development on London’s South Bank. Designed by renowned London architectural practice Rogers Stirk Harbour + Partners, a set of six-sided apartment blocks beside the Tate Modern art gallery on the edge of the River Thames. We created a film to provide a moving record of the building, it’s location and the experience of it’s residents. Director: Jay Flaxman

FILM - Documentary

YARAT – Contemporary Art for Baku

We were commissioned to write, produce and direct a documentary following the founding artists that formed the collective. Effectively a ‘day in the life’ of these six key figures, the filming took place in and around the streets, landmarks and studios of Azerbaijan’s capital city, Baku. Director: Jay Flaxman


Wirefund – Café

Business loan company, Wirefund boasts ‘No Personal Guarantees’ – an industry first in the UK. Cashflow is often a concern for small business, our series of commercials glimpses ‘a day in the life’ of those for whom the brand has made a positive impact, like Dr Espresso, Fulham.


Wirefund – Fishmonger

Business loan company, Wirefund boasts ‘No Personal Guarantees’ – an industry first in the UK. Cashflow is often a concern for small business, our series of commercials glimpses ‘a day in the life’ of those for whom the brand has made a positive impact, like Fishmonger Lorne Mash of Brixton.


Bentley Motors – The Journey

Following GQ Motoring Columnist Jason Barlow as he experiences the ultimate in new luxury, Bentley’s VIP Service, creating his very own bespoke Bentley.


Eurostar – ‘PARIDON’

Celebrating the cities of our lives – London/Paris. ‘Paridon’ is a a melting pot of everything that’s great about them both. This teaser for Eurostar highlighted what makes the difference and introduces a brand new concept for commuters. Speculative work for PR agency Exposure.


Commercials Showreel

A selection of commercials we’ve created over the past 24 months for a range of clients. Music by Technimatic (Tru Thoughts).


POLYNA – Angel Music Video

Russian artist, POLYNA’s debut music video is an epic, frozen fairytale. DoP: Robbie Ryan


Animated Sting for Bedford Road Entertainment

Bedford Road Entertainment was created to bring to the screen stories that have the power to change the way we think, the way we feel and the way we see the world and each other. Our hand-drawn animated sequence captures a moment from the founders childhood where the idea to tell stories first struck him. Director: Jay Flaxman


Mr Invisible – Julian Glover & Omid Djalili

Animated title sequence for this award winning short film concerning a forgotten member of society has a dark secret.


POLYNA – Angel – Making of…

Rehearsals and last minute pre-production elements all come together for the team of choreographers, make-up artists and wardrobe. Interviews with the creative team behind the project.


Wilkinson Sword – The Perfect Shave

Master barber, Dan Gregory shows us how to achieve the perfect shave with the new Hydro 5 Power Select. Director: Jay Flaxman


Brimsdown Primary School

Each class has it’s own animal that represents a specific group of characteristics. We created simple and colourful animated stings for each that resolve to the identity we also created for this primary school in North London.


Wirefund – Animated Logo

A new player has emerged within the UK’s short term business lending space.The platform will not require businesses to provide personal guarantees or indeed any kind of security against loans. Applications are completed online in seven quick steps, a process which is both fast and intuitive.


Creating Future Heritage

Taking a took at London property developer, Great Marlborough Estates how they see the future of the London skyline taking shape.



Stay in the know...

Keep up to date with the latest news from the studio and find out which exciting projects we're working on next...



A selection of work from our 25 year history, across a broad spectrum of sectors and industries.


Over our 25+ year history, we’ve made a name for ourselves as a studio that can make the difference between a brand that becomes part of the fabric of our culture and those that simply fade away. This is because we have always treated design as a strategic tool. We bring discipline to design with an approach that is systematic, logical and objective. Our work includes: Brand Strategy, Brand Identity, Name Generation, Advertising & Marketing Campaigns, Web & Digital Design, Art Direction and Packaging.

We help brands determine what to make and do, why it’s worth doing and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy. The studio collaborates with some of the industry’s leading creatives and thinkers of contemporary culture.

The studio was founded by Jay Flaxman, a creative with a rich and varied brand pedigree. Jay is passionate about delivering hard-working, strategic design, and is a seasoned practitioner in creating holistic brand experiences that frame a message or entity and are ruthlessly consistent from every angle. 

For over twenty five years Jay has immersed himself in the varied cultures of the brands he’s asked to collaborate with, enjoying the opportunity to help shape both verbal and visual language, often being invited to contribute at the earliest stages of brand or product development. He has demonstrated to some of world’s biggest corporations that good design is good business and has been instrumental in the reinvention and contemporisation of brands from L.K.Bennett to Bentley Motors as well as creating highly successful and much loved brands in the food and beverage sector. His most recent posts have been as Creative Director of Michelin Star Chef Tommy Banks’ group of restaurants and fine-dining on-demand brands, as well as Brand Strategy and Creative Director for Abacus Marketing.

Jay is often retained to act as Brand Guardian or Chief Marketing Officer and sits on the board of several client organisations as well as holding stakes in a select number of brands that he has been responsible for creating or reinventing – further evidence of his commitment to the studio’s output.

One of the most diverse portfolios in the industry underscores the studios ability to craft a universally understood brand language within a wide variety of contexts.

Radical Candour® Roundtable Workshops
On the last Friday of every month, Jay hosts roundtable workshops for potential new clients – recognition that early expertise and advice can often unlock new ideas, challenge conventional thinking and set brand owners on the right course ahead of investment. These one hour sessions are available to both start-ups and established businesses. Our current focus is advising brands on how best to communicate and stay relevant to their audience in an ever-changing landscape. To take part, please email the studio.


Selected Clients