Feature Detail

COMMUNICATIONS

Jägermeister® – Give It a Shot

  • communications
  • strategy
  • packaging
  • advertising

Promotional campaign to increase UK Sales on and off trade.

The ‘Give It a Shot’ hashtag was employed to present the opportunity for potential customers to get involved in both scenarios.

The concept centred around a ‘battle of the bands/Guitar Hero’ platform at live venues and festivals.

In collaboration with Geoffrey Gray and Matt Jagger.
CGI renders: João Lauro Fonte