The UK is home to over 5million small businesses, they represent half of British jobs and 33% of private sector turnover. Borrowing to improve cash flow can sometimes be a challenge for start-ups and established businesses alike. Wirefund is itself a SME and knows first hand the issue faced by entrepreneurs up and down the country. Wirefund wanted to create a new brand that would challenge the status quo, making it far simpler for those businesses to borrow money against the typically time-consuming application process demanded by the high street banks. The company would also boast ‘No Personal Guarantees’ – an industry first in the UK.
Our 12 month research and development programme began with verbal identity work. Several rounds delivered the name ‘Wirefund’ suggesting the fast and online nature of the product. Our Visual Identity solution linked the initial ‘W’ with a fluid and seamless coil device that suggests the ‘joined-up’ nature of the application process (7 simple steps are live linked to a variety of credit search partners).
With marketing strategist Geoffrey Gray, we outlined a 15 stage programme that would help the new brand define it’s target audience and core proposition as well as evaluation of it’s primary competitive set, marketing strategy, creative development and exhaustive product development (UI/UX) that included live user testing.
The brand launched with it’s revolutionary web application on July 11th 2016. In it’s first month of trading the company received over 300 loan applications and within 12 months had loaned over £1million to independent small businesses in the UK.