Feature Detail


Canon MegaTank Printers

  • communications
  • strategy
  • advertising

Canon’s MegaTank range of refillable printers are proven to be the most reliable and cost-efficient on the market. We crafted the strategic thinking behind the international campaigns, articulated the offer and art directed a number of pieces of collateral across home and small business markets. Our concepts centered around two core ideas, the feeling of being unlimited and the milestones in life that would pass in the time the printer would run without requiring refilling or servicing.