Feature Detail

IDENTITY

Little Wonder Club®

  • identity
  • art direction

Founded by Sylvia Ogweng, a Canadian-born entrepreneur with Ugandan heritage, Little Wonder Club is a brand that genuinely puts something back. A range of unique, customisable designs can be printed on demand, framed and shipped within 48 hours worldwide. Each design features a little wonder from the animal kingdom and comes complete with a factsheet about that animal, it’s origins and habitat. The print can be customised with the child’s name, a choice of typeface and colours as well as a selection of beautiful frames that really enhance the product. These little wonders give back by sending 10% of profits to benefit children’s education in Northern Uganda.

We created the full series of animal illustrations all based on circles, semi-circles and quadrants, giving a symmetry to the designs that is playful and imaginative.